The Tesla Model Y is the most popular vehicle in Iceland in 2022.
Discover 20 years of Icelandic Historical Data here.
The Icelandic new car market surges 30.4% year-on-year in 2022 to 16,682 units, the best performance of any European country. Toyota (+53.8%) manages to frailly outrace the market and improve its share from 14% to 16.5%, overtaking Kia (-2.7%) to become the best-selling carmaker in the country. Hyundai (+26.3%) and Tesla (+19.6%) camp on their 2021 rankings at #3 and #4 respectively. Dacia (+192%) and Mitsubishi (+163.2%) storm up the charts, with Dacia gaining 12 spots to #5 and Mitsubishi up 9 to #6. Notice also Polestar ending its first full year of sales at an excellent 12th place with 2.8% share.
The Tesla Model Y (+90.9%) almost doubles its sales year-on-year to take control of the models ranking with 6.1% share. It topples last year’s winner the Toyota RAV4 (+29.7%) down one spot to #2. The Toyota Land Cruiser Prado (+89.1%) has an excellent year and advances three spots to #3, but not as good as the Mitsubishi Eclipse Cross (+509.8%) and Dacia Duster (+205.5%) up 28 and 6 spots respectively to #4 and #5. The Kia Sportage (+86.7%) also shines at #6 with the Polestar 2 cracking the Top 10 at #8 for its first full year of sales, making the Top 8 100% SUV. The Skoda Enyaq (+110.9%) also breaks into the Top 10 at #10, while the Kia EV6 (+522.9%) falls short at #11 but advances 55 ranks on last year.
Full Year 2022 Top 50 all brands and Top 50 models vs. Full Year 2021 figures below.
Full December 2022 Top 33 all brands and Top 20 models below.
Iceland December 2022 – brands:
| Pos | Brand | Dec-22 | % | Nov |
| 1 | Tesla | 321 | 22.1% | 1 |
| 2 | Kia | 131 | 9.0% | 3 |
| 3 | MG | 108 | 7.4% | Ten |
| Four | Hyundai | 92 | 6.3% | 12 |
| Five | Toyota | 81 | 5.6% | 2 |
| 6 | Volvo | 80 | 5.5% | Five |
| 7 | Mercedes | 74 | 5.1% | 9 |
| 8 | Suzuki | 63 | 4.3% | twenty one |
| 9 | Renault | 59 | 4.1% | – |
| Ten | Polestar | 55 | 3.8% | Four |
| 11 | Volkswagen | 40 | 2.7% | 7 |
| 12 | Nissan | 40 | 2.7% | 13 |
| 13 | Ford | 37 | 2.5% | 8 |
| 14 | Skoda | 33 | 2.3% | 17 |
| 15 | Mazda | 30 | 2.1% | 11 |
| 16 | BMW | 29 | 2.0% | 18 |
| 17 | Peugeot | 27 | 1.9% | 6 |
| 18 | Audi | 20 | 1.4% | 14 |
| 19 | Opel | 18 | 1.2% | 16 |
| 20 | Dacia | 17 | 1.2% | – |
| twenty one | Land Rover | 16 | 1.1% | twenty three |
| twenty two | Honda | 13 | 0.9% | 19 |
| twenty three | Aiways | 13 | 0.9% | 27 |
| twenty four | Subaru | 12 | 0.8% | 20 |
| twenty five | FAWs | 12 | 0.8% | – |
| 26 | Citroen | 8 | 0.5% | 15 |
| 27 | Porsche | 6 | 0.4% | 26 |
| 28 | Jeep | Five | 0.3% | twenty four |
| 29 | Poessl | 3 | 0.2% | – |
| 30 | Maxus | 2 | 0.1% | – |
| 31 | Jaguar | 1 | 0.1% | twenty two |
| 32 | Ssangyong | 1 | 0.1% | 28 |
| 33 | Mitsubishi | 1 | 0.1% | 29 |
Iceland December 2022 – models:
| Pos | Model | Dec-22 | % |
| 1 | Tesla Model Y | 213 | 14.6% |
| 2 | Tesla Model 3 | 89 | 6.9% |
| 3 | Polestar 2 | 55 | 4.2% |
| Four | Hyundai Ioniq 5 | 52 | 4.0% |
| Five | Renault Megane E-Tech | 41 | 3.2% |
| 6 | Volvo XC40 | 37 | 2.9% |
| 7 | Suzuki Across | 36 | 2.8% |
| 8 | Kia Sportage | 34 | 2.6% |
| 9 | MG Marvel R | 32 | 2.5% |
| Ten | MG ZS | 30 | 2.3% |
| 11 | Kia Niro | 29 | 2.2% |
| 12 | Mercedes GLE | 28 | 2.2% |
| 13 | Toyota Land Cruiser Prado | 26 | 2.0% |
| 14 | Kia EV6 | twenty five | 1.9% |
| 15 | MG4 | twenty five | 1.9% |
| 16 | Skoda Enyaq | twenty five | 1.9% |
| 17 | Hyundai Tucson | twenty four | 1.9% |
| 18 | Ford Kuga | twenty three | 1.8% |
| 19 | Mercedes EQC | twenty three | 1.8% |
| 20 | Toyota Yaris | twenty two | 1.7% |
Iceland Full Year 2022 – brands:
| Pos | Brand | 2022 | % | /twenty one | 2021 | % | Pos |
| 1 | Toyota | 2,752 | 16.5% | 53.8% | 1,789 | 14.0% | 2 |
| 2 | Kia | 1,775 | 10.6% | -2.7% | 1,825 | 14.3% | 1 |
| 3 | Hyundai | 1,425 | 8.5% | 26.3% | 1,128 | 8.8% | 3 |
| Four | Tesla | 1,259 | 7.5% | 19.6% | 1,053 | 8.2% | Four |
| Five | Dacia | 765 | 4.6% | 192.0% | 262 | 2.0% | 17 |
| 6 | Mitsubishi | 750 | 4.5% | 163.2% | 285 | 2.2% | 15 |
| 7 | Volkswagen | 651 | 3.9% | 3.3% | 630 | 4.9% | Five |
| 8 | Volvo | 594 | 3.6% | -1.8% | 605 | 4.7% | 7 |
| 9 | Mercedes | 591 | 3.5% | 27.1% | 465 | 3.6% | 8 |
| Ten | Skoda | 581 | 3.5% | 26.9% | 458 | 3.6% | 9 |
| 11 | Jeep | 477 | 2.9% | 50.9% | 316 | 2.5% | 13 |
| 12 | Polestar | 461 | 2.8% | 7583.3% | 6 | 0.0% | 34 |
| 13 | Land Rover | 456 | 2.7% | 87.7% | 243 | 1.9% | 18 |
| 14 | Peugeot | 449 | 2.7% | -0.2% | 450 | 3.5% | Ten |
| 15 | MG | 446 | 2.7% | 123.0% | 200 | 1.6% | twenty one |
| 16 | Suzuki | 437 | 2.6% | -27.9% | 606 | 4.7% | 6 |
| 17 | Nissan | 430 | 2.6% | 15.0% | 374 | 2.9% | 11 |
| 18 | Ford | 358 | 2.1% | 34.1% | 267 | 2.1% | 16 |
| 19 | BMW | 354 | 2.1% | 20.8% | 293 | 2.3% | 14 |
| 20 | Mazda | 317 | 1.9% | -3.4% | 328 | 2.6% | 12 |
| twenty one | Audi | 223 | 1.3% | 14.4% | 195 | 1.5% | twenty two |
| twenty two | Renault | 185 | 1.1% | -16.3% | 221 | 1.7% | 19 |
| twenty three | Honda | 169 | 1.0% | -21.0% | 214 | 1.7% | 20 |
| twenty four | Citroen | 130 | 0.8% | -3.7% | 135 | 1.1% | twenty three |
| twenty five | Opel | 109 | 0.7% | 98.2% | 55 | 0.4% | 26 |
| 26 | Subaru | 89 | 0.5% | 12.7% | 79 | 0.6% | twenty four |
| 27 | Porsche | 76 | 0.5% | 65.2% | 46 | 0.4% | 28 |
| 28 | Lexus | 73 | 0.4% | 43.1% | 51 | 0.4% | 27 |
| 29 | Aiways | 56 | 0.3% | 1766.7% | 3 | 0.0% | 37 |
| 30 | Capron | 40 | 0.2% | 150.0% | 16 | 0.1% | 33 |
| 31 | Maxus | 31 | 0.2% | 520.0% | Five | 0.0% | 35 |
| 32 | Jaguar | 29 | 0.2% | -49.1% | 57 | 0.4% | twenty five |
| 33 | Ssangyong | 29 | 0.2% | -14.7% | 34 | 0.3% | 30 |
| 34 | mini | 28 | 0.2% | -34.9% | 43 | 0.3% | 29 |
| 35 | Hobbies | 27 | 0.2% | 8.0% | twenty five | 0.2% | 31 |
| 36 | Fiat | 13 | 0.1% | 225.0% | Four | 0.0% | 36 |
| 37 | FAWs | 13 | 0.1% | new | 0 | 0.0% | – |
| 38 | Benimar | 7 | 0.0% | 250.0% | 2 | 0.0% | 38 |
| 39 | Poessl | 7 | 0.0% | n/a | 0 | 0.0% | – |
| 40 | DFSKMore | 6 | 0.0% | new | 0 | 0.0% | – |
| 41 | Dethleffs | Four | 0.0% | n/a | 0 | 0.0% | – |
| 42 | Cadillac | 3 | 0.0% | n/a | 0 | 0.0% | – |
| 43 | Ranger | 3 | 0.0% | n/a | 0 | 0.0% | – |
| 44 | Weinsberg | 2 | 0.0% | -88.2% | 17 | 0.1% | 32 |
| 45 | Kassbohrer | 1 | 0.0% | n/a | 0 | 0.0% | – |
| 46 | Knaus | 1 | 0.0% | n/a | 0 | 0.0% | – |
| 47 | ZDs | 0 | 0.0% | -100.0% | 2 | 0.0% | 39 |
| 48 | Suda | 0 | 0.0% | -100.0% | 1 | 0.0% | 40 |
| 49 | Karma | 0 | 0.0% | -100.0% | 1 | 0.0% | 41 |
Iceland Full Year 2022 – models:
| Pos | Model | 2022 | % | /twenty one | 2021 | % | Pos |
| 1 | Tesla Model Y | 1,025 | 6.1% | 90.9% | 537 | 4.2% | 2 |
| 2 | Toyota RAV4 | 817 | 4.9% | 29.7% | 630 | 4.9% | 1 |
| 3 | Toyota Land Cruiser Prado | 764 | 4.6% | 89.1% | 404 | 3.2% | 6 |
| Four | Mitsubishi Eclipse Cross | 750 | 4.5% | 509.8% | one two three | 1.0% | 32 |
| Five | Dacia Duster | 721 | 4.3% | 205.5% | 236 | 1.8% | 11 |
| 6 | Kia Sportage | 521 | 3.1% | 86.7% | 279 | 2.2% | 9 |
| 7 | Hyundai Tucson | 467 | 2.8% | 2.6% | 455 | 3.6% | Four |
| 8 | Polestar 2 | 461 | 2.8% | 7583.3% | 6 | 0.0% | n/a |
| 9 | Toyota Yaris | 430 | 2.6% | 35.6% | 317 | 2.5% | 8 |
| Ten | Skoda Enyaq | 310 | 1.9% | 110.9% | 147 | 1.1% | twenty four |
| 11 | Kia EV6 | 299 | 1.8% | 522.9% | 48 | 0.4% | 66 |
| 12 | Volvo XC40 | 297 | 1.8% | 6.8% | 278 | 2.2% | Ten |
| 13 | Kia Ceed | 275 | 1.6% | -16.9% | 331 | 2.6% | 7 |
| 14 | Hyundai Ioniq 5 | 261 | 1.6% | 467.4% | 46 | 0.4% | 67 |
| 15 | Land Rover Defender | 247 | 1.5% | 139.8% | 103 | 0.8% | 41 |
| 16 | Kia Niro | 242 | 1.5% | -43.1% | 425 | 3.3% | Five |
| 17 | Hyundai i20 | 240 | 1.4% | 31.9% | 182 | 1.4% | 19 |
| 18 | MG ZS | 237 | 1.4% | 169.3% | 88 | 0.7% | 50 |
| 19 | Tesla Model 3 | 215 | 1.3% | -57.8% | 509 | 4.0% | 3 |
| 20 | Jeep Compass | 199 | 1.2% | 40.1% | 142 | 1.1% | 26 |
| twenty one | Nissan Qashqai | 196 | 1.2% | 115.4% | 91 | 0.7% | 49 |
| twenty two | Suzuki Vitara | 185 | 1.1% | 28.5% | 144 | 1.1% | twenty five |
| twenty three | Hyundai i10 | 180 | 1.1% | 68.2% | 107 | 0.8% | 39 |
| twenty four | VW ID.4 | 174 | 1.0% | -12.6% | 199 | 1.6% | 16 |
| twenty five | Jeep Renegade | 169 | 1.0% | 604.2% | twenty four | 0.2% | n/a |
| 26 | Toyota Corolla | 167 | 1.0% | 68.7% | 99 | 0.8% | 44 |
| 27 | Peugeot 2008 | 165 | 1.0% | 12.2% | 147 | 1.1% | twenty three |
| 28 | Mercedes GLE | 156 | 0.9% | -16.1% | 186 | 1.5% | 18 |
| 29 | Nissan Leaf | 156 | 0.9% | -24.3% | 206 | 1.6% | 14 |
| 30 | Peugeot 3008 | 154 | 0.9% | -19.8% | 192 | 1.5% | 17 |
| 31 | Toyota Yaris Cross | 150 | 0.9% | 971.4% | 14 | 0.1% | n/a |
| 32 | Ford Kuga | 148 | 0.9% | 49.5% | 99 | 0.8% | 43 |
| 33 | Kia Xceed | 147 | 0.9% | 3.5% | 142 | 1.1% | 27 |
| 34 | Volvo XC90 | 141 | 0.8% | 36.9% | 103 | 0.8% | 42 |
| 35 | Mercedes EQA | 138 | 0.8% | 74.7% | 79 | 0.6% | 55 |
| 36 | Suzuki Swift | 135 | 0.8% | -2.2% | 138 | 1.1% | 29 |
| 37 | BMW iX | 121 | 0.7% | 426.1% | twenty three | 0.2% | n/a |
| 38 | Audi e-Tron | 117 | 0.7% | 7.3% | 109 | 0.9% | 36 |
| 39 | Kia Sorento | 113 | 0.7% | -47.9% | 217 | 1.7% | 12 |
| 40 | Mercedes EQC | 111 | 0.7% | 60.9% | 69 | 0.5% | 59 |
| 41 | Jeep Wrangler | 109 | 0.7% | -16.2% | 130 | 1.0% | 30 |
| 42 | Hyundai Kona | 108 | 0.6% | -45.7% | 199 | 1.6% | 15 |
| 43 | Skoda Octavia | 107 | 0.6% | -1.8% | 109 | 0.9% | 38 |
| 44 | Honda CR-V | 106 | 0.6% | -35.0% | 163 | 1.3% | 20 |
| 45 | VW Taigo | 105 | 0.6% | new | 0 | 0.0% | – |
| 46 | Ford Mustang Mach-E | 104 | 0.6% | 30.0% | 80 | 0.6% | 54 |
| 47 | Toyota Aygo X | 101 | 0.6% | new | 0 | 0.0% | – |
| 48 | Skoda Kodiaq | 100 | 0.6% | 7.5% | 93 | 0.7% | 48 |
| 49 | Volvo XC60 | 98 | 0.6% | -53.3% | 210 | 1.6% | 13 |
| 50 | Toyota Highlander | 97 | 0.6% | 2.1% | 95 | 0.7% | 47 |
Source: Manufacturers
