The Tesla Model Y is the best-selling nameplate in NZ.
In September, new vehicle sales in New Zealand backtrack -9.7% year-on-year to 14,879 units. This means the year-to-date volume tilts back into negative at -0.1% to 122,728 sales. Passenger cars freefall -42% to 2,026 and just 13.6% share vs. 21.2% a year ago, SUVs gain 2.7% to 8,554 and a mammoth 57.5% share vs. 50.5% in September 2021 and Light Commercials drop -12.6% to 3,547 and 23.8% share vs. 24.6% Year-to-date, passenger cars beat the market at +2.2% to 21,145 and 17.2% share vs. 16.8% over the same period a year ago, SUVs are up 2.4% to 64,564 and 52.6% share vs. 51.3 % in 2021 and Light Commercials fall -8.5% to 31,455 and 25.6% share vs. 28% last year.
In the brands ranking, Toyota (-9.1%) follows the market and remains in the pole position with 17.9% share, followed by Mitsubishi (-3.9%) at 14.1%. Tesla (+45.8%) enters the NZ podium for the first time ever and breaks its volume and share records for the second month in a row at 1,554 and 10.4%. Ford (-33.9%) can’t seem to benefit from the new Ranger effect and is hit hard this month. Kia (-2.7 %) and Suzuki (+5.1%) both overperform and are followed by Hyundai (-18.3%) and Mazda (-39%) both sinking. Haval (-28.8%) is back up 10 spots on August to #11 but is battered year-on-year. Newcomer BYD is down 6 ranks on last month to #15.
Over in the models aisle, the Tesla Model Y stuns with its first ever pole position for only its 2nd month of sales. This is due to a big Tesla shipment at the end of the quarter like the brand is usually doing worldwide. The Model Y is up to a more reasonable #12 year-to-date. The Ford Ranger (-25.9%) is knocked down to 2nd place, outselling its archenemy the Toyota Hilux (+52.6%) but still way down year-to-date as the new generation is slowly getting to customers. The Mitsubishi Outlander (-10%) stays in 4th place, 35% of its September volume coming from rentals, it distances the Mitsubishi ASX (-13.1%) with 25% of its total being rental sales. The Toyota Yaris Cross advances 8 spots on last month to #8, its first time inside the NZ Top 10
Previous month: New Zealand August 2022: Sales up 116% on weak year-ago score, Tesla Model Y #5, BYD Atto 3 up to #6
One year ago: New Zealand September 2022: Tesla Model 3 up to #, Haval Jolion in Top 20, market up 51.7%
Full September 2022 Top 70 all brands and Top 20 models below.
New Zealand September 2022 – brands:
| Pos | Brand | Sep-22 | % | /twenty one | Aug | 2022 | % | /twenty one | Pos | FY21 |
| 1 | Toyota | 2,668 | 17.9% | -9.1% | 1 | 21,164 | 17.2% | 3.2% | 1 | 1 |
| 2 | Mitsubishi | 2,093 | 14.1% | -3.9% | 2 | 18,975 | 15.5% | 26.1% | 2 | 2 |
| 3 | Tesla | 1,554 | 10.4% | 45.8% | Four | 4,187 | 3.4% | 93.2% | 8 | 13 |
| Four | Ford | 1,237 | 8.3% | -33.9% | Five | 9,685 | 7.9% | -20.3% | 3 | 3 |
| Five | Kia | 807 | 5.4% | -2.7% | 3 | 9,195 | 7.5% | 10.8% | Four | Four |
| 6 | Suzuki | 760 | 5.1% | 4.1% | 6 | 6,068 | 4.9% | -2.4% | 6 | 8 |
| 7 | Hyundai | 608 | 4.1% | -18.3% | 7 | 6,493 | 5.3% | 13.2% | Five | 7 |
| 8 | Mazda | 453 | 3.0% | -39.0% | 8 | 4,932 | 4.0% | -35.9% | 7 | Five |
| 9 | MG | 433 | 2.9% | -4.6% | Ten | 3,893 | 3.2% | 47.4% | 9 | 12 |
| Ten | Volkswagen | 352 | 2.4% | -22.6% | 14 | 2,745 | 2.2% | -38.7% | 12 | 9 |
| 11 | Haval | 277 | 1.9% | -28.8% | twenty one | 1,717 | 1.4% | 2.1% | 17 | 17 |
| 12 | Nissan | 273 | 1.8% | -42.0% | 11 | 3,222 | 2.6% | -44.5% | Ten | 6 |
| 13 | Mercedes | 261 | 1.8% | -17.7% | 17 | 2,242 | 1.8% | -3.4% | 14 | 14 |
| 14 | Isuzu | 260 | 1.7% | -28.2% | 13 | 2,664 | 2.2% | -12.7% | 13 | 11 |
| 15 | BYD | 221 | 1.5% | new | 9 | 689 | 0.6% | new | 27 | – |
| 16 | Subaru | 208 | 1.4% | -23.8% | 15 | 1,882 | 1.5% | -16.1% | 16 | 15 |
| 17 | Honda | 204 | 1.4% | -32.5% | 12 | 2,942 | 2.4% | -0.7% | 11 | Ten |
| 18 | LDVs | 197 | 1.3% | -27.6% | 16 | 1,960 | 1.6% | -4.9% | 15 | 16 |
| 19 | Skoda | 184 | 1.2% | 2.2% | 18 | 1,552 | 1.3% | 9.8% | 18 | 19 |
| 20 | Fuso | 125 | 0.8% | 35.9% | twenty two | 952 | 0.8% | 44.0% | twenty three | 26 |
| twenty one | Audi | 117 | 0.8% | -19.3% | twenty four | 1,247 | 1.0% | -9.2% | twenty one | 20 |
| twenty two | BMW | 116 | 0.8% | -41.4% | 20 | 1,274 | 1.0% | -17.8% | 19 | 18 |
| twenty three | Land Rover | 106 | 0.7% | 68.3% | twenty three | 1,197 | 1.0% | 13.4% | twenty two | twenty five |
| twenty four | Peugeot | 104 | 0.7% | -55.0% | 19 | 1,272 | 1.0% | 16.0% | 20 | twenty one |
| twenty five | Polestar | 103 | 0.7% | new | 50 | 608 | 0.5% | new | 31 | 56 |
| 26 | mini | 96 | 0.6% | 113.3% | 32 | 645 | 0.5% | -4.9% | 28 | 29 |
| 27 | Ssang Yong | 91 | 0.6% | -36.8% | 28 | 804 | 0.7% | -26.1% | twenty five | twenty three |
| 28 | Hino | 83 | 0.6% | 0.0% | 27 | 704 | 0.6% | 28.7% | 26 | 30 |
| 29 | Scania | 74 | 0.5% | 45.1% | 30 | 383 | 0.3% | 14.0% | 36 | 34 |
| 30 | Lexus | 72 | 0.5% | 7.5% | twenty five | 837 | 0.7% | 12.3% | twenty four | 27 |
| 31 | Volvo | 70 | 0.5% | -14.6% | 29 | 624 | 0.5% | 10.2% | 30 | 31 |
| 32 | Fiat | 69 | 0.5% | 25.5% | 26 | 627 | 0.5% | 0.2% | 29 | 28 |
| 33 | Renault | 59 | 0.4% | -6.3% | 33 | 445 | 0.4% | -6.3% | 35 | 32 |
| 34 | Porsche | 51 | 0.3% | -12.1% | 36 | 512 | 0.4% | 16.9% | 32 | 33 |
| 35 | Cupra | 41 | 0.3% | 1950.0% | 42 | 233 | 0.2% | 140.2% | 41 | 48 |
| 36 | Chevrolet | 41 | 0.3% | 24.2% | 31 | 203 | 0.2% | 24.5% | 44 | 39 |
| 37 | RAM | 35 | 0.2% | -41.7% | 37 | 304 | 0.2% | 28.8% | 38 | 37 |
| 38 | Foton | 35 | 0.2% | 400.0% | 41 | 217 | 0.2% | 121.4% | 42 | 44 |
| 39 | Jaguar | 34 | 0.2% | 47.8% | 34 | 351 | 0.3% | 4.2% | 37 | 36 |
| 40 | Iveco | 33 | 0.2% | -19.5% | 35 | 273 | 0.2% | -1.4% | 39 | 35 |
| 41 | Seat | 31 | 0.2% | 210.0% | 54 | 86 | 0.1% | -31.2% | 50 | 43 |
| 42 | UD Trucks | 27 | 0.2% | 107.7% | 40 | 212 | 0.2% | 66.9% | 43 | 42 |
| 43 | Jeep | 26 | 0.2% | -69.4% | 46 | 486 | 0.4% | -54.0% | 34 | twenty four |
| 44 | MAN | twenty three | 0.2% | 228.6% | 39 | 149 | 0.1% | 60.2% | 47 | 49 |
| 45 | Kenworth | 20 | 0.1% | 11.1% | 44 | 179 | 0.1% | 5.9% | 45 | 40 |
| 46 | Alfa Romeo | 17 | 0.1% | 41.7% | 47 | 81 | 0.1% | -19.0% | 51 | 50 |
| 47 | Citroen | 16 | 0.1% | -63.6% | 48 | 253 | 0.2% | 7.2% | 40 | 38 |
| 48 | DAF | 15 | 0.1% | -48.3% | 45 | 115 | 0.1% | -11.5% | 49 | 46 |
| 49 | Volvo Trucks | 13 | 0.1% | n/a | 38 | 133 | 0.1% | -2.9% | 48 | 45 |
| 50 | CRRCMore | 12 | 0.1% | n/a | – | 38 | 0.0% | 81.0% | 57 | 62 |
| 51 | Great wall | 8 | 0.1% | -94.1% | 43 | 495 | 0.4% | -55.4% | 33 | twenty two |
| 52 | Maserati | 6 | 0.0% | 200.0% | 58 | 54 | 0.0% | 31.7% | 52 | 57 |
| 53 | Sinotruk | 6 | 0.0% | -45.5% | 55 | 41 | 0.0% | 32.3% | 54 | 55 |
| 54 | Bentley | 6 | 0.0% | n/a | 63 | 39 | 0.0% | -30.4% | 55 | 53 |
| 55 | Aston Martin | Five | 0.0% | 66.7% | 49 | 38 | 0.0% | -17.4% | 56 | 51 |
| 56 | Can-Am | Four | 0.0% | 0.0% | 57 | 52 | 0.0% | 6.1% | 53 | 52 |
| 57 | Ferrari | 3 | 0.0% | 200.0% | 56 | twenty one | 0.0% | -32.3% | 60 | 59 |
| 58 | International | 3 | 0.0% | 50.0% | 65 | 18 | 0.0% | -10.0% | 63 | 61 |
| 59 | Western Star | 3 | 0.0% | n/a | 61 | 9 | 0.0% | -10.0% | 68 | 68 |
| 60 | Mahindra | 2 | 0.0% | -60.0% | 62 | 161 | 0.1% | -4.7% | 46 | 41 |
| 61 | Lamborghini | 2 | 0.0% | n/a | 59 | twenty three | 0.0% | 27.8% | 59 | 64 |
| 62 | Mack | 2 | 0.0% | -60.0% | 52 | 20 | 0.0% | -16.7% | 61 | 60 |
| 63 | Freightliner | 2 | 0.0% | -50.0% | – | 17 | 0.0% | -50.0% | 64 | 58 |
| 64 | Dodge | 2 | 0.0% | n/a | – | 3 | 0.0% | 200.0% | 74 | 75 |
| 65 | Dennis Eagle | 2 | 0.0% | n/a | – | 2 | 0.0% | n/a | 81 | 78 |
| 66 | Lotus | 1 | 0.0% | n/a | 64 | 19 | 0.0% | n/a | 62 | 72 |
| 67 | Rolls-Royce | 1 | 0.0% | n/a | – | 14 | 0.0% | 40.0% | 65 | 66 |
| 68 | Liebherr | 1 | 0.0% | 0.0% | 60 | 12 | 0.0% | 50.0% | 66 | 67 |
| 69 | Morgan | 1 | 0.0% | n/a | – | Four | 0.0% | 300.0% | 72 | 82 |
| 70 | JAC | 1 | 0.0% | new | – | 2 | 0.0% | new | 78 | – |
New Zealand September 2022 – models:
| Pos | Model | Sep-22 | % | /twenty one | Aug | 2022 | % | /twenty one | Pos | FY21 |
| 1 | Tesla Model Y | 1,502 | 10.1% | new | Five | 2,092 | 1.7% | new | 12 | – |
| 2 | Ford Ranger | 1,043 | 7.0% | -25.9% | 1 | 7,450 | 6.1% | -13.8% | 2 | 1 |
| 3 | Toyota Hilux | 989 | 6.6% | 52.6% | 2 | 7,621 | 6.2% | 16.6% | 1 | 2 |
| Four | Mitsubishi Outlander | 867 | 5.8% | -10.0% | Four | 7,139 | 5.8% | 66.8% | 3 | 3 |
| Five | Mitsubishi ASX | 410 | 2.8% | -13.1% | 12 | 2,381 | 1.9% | -42.1% | 9 | Five |
| 6 | Mitsubishi Triton | 379 | 2.5% | 93.4% | 11 | 5,316 | 4.3% | 39.5% | Four | 6 |
| 7 | Suzuki Swift | 337 | 2.3% | 117.4% | 13 | 2,722 | 2.2% | 19.9% | 6 | 11 |
| 8 | Toyota Yaris Cross | 328 | 2.2% | n/a | 16 | n/a | n/a | n/a | n/a | n/a |
| 9 | MG ZS | 322 | 2.2% | -2.1% | n/a | 2,302 | 1.9% | 24.5% | Ten | 12 |
| Ten | Toyota RAV4 | 319 | 2.1% | -44.5% | 7 | 4,282 | 3.5% | 4.7% | Five | Four |
| 11 | Mitsubishi Eclipse Cross | 263 | 1.8% | -38.4% | Ten | 2,705 | 2.2% | 75.5% | 7 | twenty two |
| 12 | Hyundai Ioniq | 235 | 1.6% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 13 | BYD Atto 3 | 221 | 1.5% | new | 6 | 689 | 0.6% | new | n/a | – |
| 14 | Toyota Corolla | 202 | 1.4% | -72.8% | 14 | 1,791 | 1.5% | -38.0% | 16 | 7 |
| 15 | Mazda CX-5 | 200 | 1.3% | -32.4% | 18 | 1,852 | 1.5% | -29.8% | 14 | Ten |
| 16 | Nissan Navara | 198 | 1.3% | -3.4% | n/a | 1,652 | 1.3% | -30.6% | 18 | 8 |
| 17 | Haval H6 | 176 | 1.2% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 18 | Kia Seltos | 174 | 1.2% | 70.6% | 17 | 1,424 | 1.2% | -12.1% | 20 | 18 |
| 19 | Suzuki Vitara | 174 | 1.2% | -25.0% | n/a | n/a | n/a | n/a | n/a | n/a |
| 20 | Hyundai Kona | 171 | 1.1% | -29.3% | n/a | 2,054 | 1.7% | 29.5% | 13 | 17 |
| n/a | Kia Sportage | 155 | 1.0% | -41.7% | 8 | 2,437 | 2.0% | 23.0% | 8 | 19 |
| n/a | Kia Stonic | 150 | 1.0% | -21.5% | n/a | 1,811 | 1.5% | -14.1% | 15 | 13 |
| n/a | Toyota Hiace | 140 | 0.9% | -39.7% | n/a | 1,346 | 1.1% | -14.8% | n/a | 16 |
| n/a | Mercedes Sprinter | 99 | 0.7% | n/a | n/a | 523 | 0.4% | n/a | n/a | n/a |
| n/a | Honda Jazz | 92 | 0.6% | n/a | n/a | 1,772 | 1.4% | n/a | 17 | n/a |
| n/a | Isuzu D-Max | 84 | 0.6% | -60.0% | n/a | 1,563 | 1.3% | -18.0% | 19 | 15 |
| n/a | Mazda BT-50 | 59 | 0.4% | -65.9% | n/a | 628 | 0.5% | -62.1% | n/a | 20 |
| n/a | Tesla Model 3 | 52 | 0.3% | -95.1% | 3 | 2,101 | 1.7% | -2.2% | 11 | 9 |
| n/a | LDV T60 | 39 | 0.3% | -51.9% | n/a | 536 | 0.4% | -14.9% | n/a | n/a |
Source: MIA
